Lavie’s story started in 2009 at a private family event when colourful handbags designed by Mrs. Shobha Tainwala for the attending guests became an instant hit! Nudged by her friends to continue creating these chic handbags, Shobha approached her brother, to help her cope with the incoming orders.

Finding a clear gap in the market for high-profile bags, the brother-sister duo decided to establish a world-class brand. They travelled through vibrant landscapes across Europe and Asia to find design inspirations and source the finest materials.

These travels from 2010 to 2012 inspired the birth of Lavie. The name itself is derived from the popular French phrase La Vie en Rose which means ‘Life in Pink Hues’.